Can`t Stop, Just Swap The Can`t Stop? Just Swap! campaign launched at The Bullring The Can´t Stop? Just Swap! campaign launched at The Bullring today, hopeing to ease the pressure on smokers trying to quit on No Smoking Day. The campaign believes that government initiatives put too much pressure on smokers and making them feel guilty does not work.   Walsall businessman Nikhil Nathwani from the Can´t Stop? Just Swap! campaign says. "As many as 1 in 5 smokers have no intention of giving up their tobacco habit. This campaign encourages smokers to stop, by getting them to swap to something less harmful, such as nicocigs. It´s convenient to smoke anywhere but does not contain any harmful tobacco toxins and chemicals."   Pat Fox, a former smoker of 30 years says, "I had a 20 a day habit but as soon as I made the conscience decision to swap to nicocigs, I have never touched a real one since. As they are electronic, I have saved a fortune too."

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